Here are some basic gardening statistics to give you a general idea of the garden industry in North America.
Demographics
Garden centers reported an increase in customers over the past two years, as well as changing customer demographics. Younger generations appear to be increasing their shopping at a faster rate with 59% of garden centers reporting a noticeable increase in millennials during the 2022 season. (source: Garden Center Magazine)
Commerce
92% of garden centers increased their prices in 2022 (source: Garden Center Magazine)
82% of garden centers plan to increase their prices in 2023. Most price increases are estimated at 1-9%, with only 17% of garden centers planning to increase their prices by 10%+ in 2023. (source: Garden Center Magazine)
Popular plants
Here are some of the most popular plants in each category based on the estimated number of searches. This section uses ahrefs data pulled on February 1, 2023.
Houseplants
Here are the most-searched-for houseplants (by common name), in order from the most popular at the top to the least popular at the bottom.
- snake plant
- pothos
- orchid
- philodendron
- aloe vera
- spider plant
- succulents
- peace lily
- christmas cactus
- begonia
- fiddle leaf fig
- zz plant
- prayer plant
- dracaena
- peperomia
- calathea
- string of pearls
- african violet
- hoya
- golden pothos
- english ivy
- rubber plant
- aglaonema
- chinese evergreen
- staghorn fern
- schefflera
- ice plant
- oxalis
- majesty palm
- cast iron plant
- croton
- norfolk island pine
- boston fern
- air plant
- parlor palm
- maidenhair fern
- umbrella plant
- lipstick plant
- syngonium
- haworthia
- bromeliads
- nerve plant
- purple passion plant
- bamboo palm
- scindapsus pictus
- peacock plant
- scindapsus
- heart leaf philodendron
- aspidistra
- weeping fig
- dendrobium orchid
- madagascar dragon tree
- lady palm
- chinese fan palm
- maranta
- burro’s tail
- mistletoe cactus
- lemon button fern
- kangaroo fern
- edgeworthia
- spider mums
- flamingo plant
- red aglaonema
- moon valley pilea
- emerald ripple peperomia
- heart leaf fern
- warneckii
- pink quill plant
- rex begonias
- natal mahogany
- kaleidoscope plant
- polynesian ivy
- chinese evergreen aglaonema
- spider ivy
- porcelain rose
- butterfly fern